Do I really need Unified Pricing Rules (UPR)?

Is Less More when analyzing your Revenue data?

Outstream sticky ads won't harm your UX, your Site might.

Of Time on Page, Viewability and RPP: the aftermath of ad refresh

Longer Timeouts increase Ad Revenue: Myth or reality?

Don't make pricing rules your enemy

Pirate Metrics for Publishers. A MECE Framework for Yield Management.