Setting up your charts
Charts help you visualize selected metrics* easily while providing you more details when hovering over them.
*You can select up to 4 metrics per chart.
To create a new Chart:
1. Once you created your first row, click on the "Plus/+" icon to generate your first chart. (If you already have charts, the "Plus" icon will be located at the far right of the row.
2. Start customizing your chart using the Chart generator on the left side.
3. Give a name to your chart. e.g. "Revenue Last 7 days by SSP".
4. Use the Filter Picker to select a specific data source or dimension for your chart. e.g. Connection, Device, Country, Ad Size.
5. Select a date range for your chart (e.g. Last 7 days, 30 days, 365 days) and the breakdown for visualization (e.g. day, week, month).
Pro Tip: Avoid pulling reports over 90 days to achieve higher loading speed.
6. Select up to 3 Metrics for your report (e.g. Unique Users, Ad Impressions, CPM, ARPU, etc).
Pro Tip: We recommend to limit your chart to 2 metrics to achieve better visualization.
Pro Tip 2: Mark the "Normalize Data" check box to display data otherwise hidden due to low volumes.
7. Pick a Dimension to be displayed on your chart (e.g. Connection, Website, Device, Country, Ad Unit, Size, etc). Please take into consideration the Filters you have previously selected.
8. Select the Top 5 or Top 10 option to reduce data disiplayed on the chart to the top 5 or top 10 results.
9. Click the RUN button to get a Preview of your Chart.
10. Don't forget to click on the SAVE button to save your chart and return to the Dashboard.
11. Last but not least, go to the top of the Dashboard and click on the "check/✓" icon to save your Dashboard.
Sample of Chart generator.
Pro Tips:
Tip 1: Limit the number of selected metrics per chart to 2 for better visualization.
Tip 2: Normalization feature: if values for selected metrics are very distant (e.g. 10 M ad Requests v.s. 0,30 CPM), check in the "normalize data" box below the metrics to visualize the smaller values in the graph.
Note: Normalization might overcomplicate the visualization if too many metrics are selected.
Tip 3: Use the "Dimension Limit" Feature to display top 5 or top 10 results for Dimensions involving large number of elements (e.g. breakdown by country, ad size or ad unit).
Tip 4: Click on the "legends" below the chart to isolate metrics or dimensions. This action will only remove the clicked elements during the existing session but won't affect the properties of your chart. You can activate or deactivate elements in the graph at will.
Tip 5: Hover over the graph to get a breakdown of the selected metrics.
Tip 6: See the variation of each metric against the exact same previous period on the results displayed above the graph (Green arrows indicate increase, Red arrows decrease).
