Universal ID

Identify 100% of users on cookieless environments

Captures users
consent

Site sends Universal ID to SSPs

Universal ID is transferred via Open RTB bid Requests

Request the Universal ID 

Increase your ad revenue by allowing media buyers to target 100% of users on cookieless environments

Universal ID matches DSP ID 

Key Benefits: 

- Create and share 1st party user IDs with monetization partners. 

- Prebid based solution, no hashed email required.

- Improve page latency by minimising need to match cookies. 

- Copy paste implementation.