1 What is this?

Bots generate fake page views, which produce ad impressions to be paid on a CPM basis. Evaluate each impression according to fraud score, viewability, and brand safety

2 Impact in ad Revenue

Supply sources have protection systems that can identify fraudulent traffic causing fake impressions and discretionally block your Site from selling ads on their platforms. Besides having the ability to  ban your site indefinitely, SSPs will must likely deduct the last 60 days earnings generated on their networks to credit advertisers for any invalid activity they detect. 

3 Solution

Supply sources have protection systems that can identify fraudulent traffic causing fake impressions and discretionally block your Site from selling ads on their platforms. Besides having the ability to  ban your site indefinitely, SSPs will must likely deduct the last 60 days earnings generated on their networks to credit advertisers for any invalid activity they detect.